#BiKupleTweet for Tekirdağ Rakısı
THE STORY
OF A CULTURE TURNING
INTO A BRANDED TWITTER CAMPAIGN
Tekirdağ Rakı is a national alcohol beverage brand
with a passionate community who enjoy every sip.
Bi’ Kuple Tweet campaign targeted the passionate fans over Twitter.
A micro-website is launched.
The content is received from users over Twitter hashtag.
The content is composed into music.
The music is delivered back to the user within two hours as an audio content.